• Emma Woerle •
Explorer • Creator • Leader
I was born and raised in Pennsylvania, and when I was seven, I failed a hearing test at school. That led to three surgeries, two sets of implants, and a significant hearing loss. Growing up with a hearing loss taught me a lot about determination and perseverance. While I quickly learned how to advocate for myself and my needs, I never let it stop me from pursuing my passions. Despite three surgeries, I still have significant hearing loss. Although I wear a hearing aid, I do not need accommodations in the workplace.
RIT was an easy choice for me because of its partnership with The National Technical Institute for the Deaf (NTID), so I was dual-enrolled in both institutions. NITD provides me with support for my hearing loss and a community of people who share similar challenges, while RIT offers the benefits of a larger institution.
After spending my final semester of college studying abroad, I graduated cum laude with a degree in Advertising and Public Relations and a minor in Marketing, with a specialization in social media. I also have an immersion in English and a passion for social media, graphic design, and video production.
After Graduation, I worked in Social Media for nine months, before deciding to return to school for my master’s. I am currently pursuing my MFA in Visual Communication Design at RIT.
Rochester, NY
Vienna, Austria
What I’ve Learned
Social Media and Digital Content Specialist, Canandaigua National Bank & Trust
To build infrastructure, workflows, and systems to increase productivity and collaboration
To work with compliance for content review
To use Sprout Social and Salesforce
To use social media as a community engagement tool and not just for Marketing
Social Media Specialist, RIT Marketing and Communications
To use Social Studio
To manage large social media platforms
To work effectively with diverse team members across departments to achieve goals
To implement what I learned in my classes in a work environment
Communications Intern, Rochester Jr. Americans (Amerks)
To take ownership of my work
To build a new brand for a girls’ team in an existing elite youth ice hockey organization
To adapt to a crazy schedule working nights and weekends while keeping up with my other commitments
Teaching Assistant, Public Relations Writing, RIT
To work effectively in a remote setting
To accurately grade student papers and tests against a rubric
Summer Nanny, Private Family (Ages 1, 3, 3, and 10)
To maintain patience, grace, and kindness while working with kids over ten-hour days with no breaks
To manage schedules and responsibilities for four little humans while juggling their health, safety, and entertainment needs
To use creativity and curiosity to entertain and educate
To use conflict management skills to keep the peace between the twins