Instinct

I conceptualized and designed Instinct, a premium, research-backed dog food brand that prioritizes high-quality, human-grade ingredients. I created the brand identity, including the logo and packaging design, to reflect a modern yet organic aesthetic that appeals to health-conscious pet owners.

The packaging features a minimalist brown-paper look with rich, natural colors that differentiate product varieties while reinforcing the brand’s commitment to clean, natural nutrition. I developed the graphics using Adobe Illustrator and Photoshop, ensuring a cohesive and elevated visual experience across all touchpoints.